Profitability Calculators

Welcome to the MarcommWise profitability calculators section.

Here's what is available so far:

Web Advertising Profitability (Pay For Impressions Model)

Calculate the profit per thousand impressions that you can expect when buying Web advertising on a CPM (cost per thousand) impressions basis.

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Web Advertising Profitability (Pay Per Click Model)

Calculate the profit per one hundred clicks that you can expect when buying Web advertising on a pay per click basis.

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Direct Mail

Calculate the profit you can expect from a mailing.

(click here for calculator)

Customer Lifetime Value (20 Year Time Horizon)

Your goal should not be for just a single sale, but to build a customer relationship. This calculator will help you estimate the value of that relationship over a 20 year time horizon.
(click here for calculator)