Marketing Profitability Calculators

Profitability Calculators

Welcome to the MarcommWise profitability calculators section. Here's what is available so far:

Web Advertising Profitability (Pay For Impressions Model)
Calculate the profit per thousand impressions that you can expect when buying Web advertising on a CPM (cost per thousand) impressions basis.
(click here for calculator)

Web Advertising Profitability (Pay Per Click Model)
Calculate the profit per one hundred clicks that you can expect when buying Web advertising on a pay per click basis.
(click here for calculator)

Direct Mail
Calculate the profit you can expect from a mailing.
(click here for calculator)

Customer Lifetime Value (20 Year Time Horizon)
Your goal should not be for just a single sale, but to build a customer relationship. This calculator will help you estimate the value of that relationship over a 20 year time horizon.
(click here for calculator)

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