Marketing Glossary

  Terms beginning with b
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Bus Card
An advertisement placed in a bus.
Contributed by: MarcommWise Staff
Business Reply Card
A card distributed with an advertising piece. The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser. The recipient uses it to respond to an offer (which may simply be an offer to provide more information) made by the advertiser. (Abbreviation: BRC)
Contributed by: MarcommWise Staff
See: BRE
Business Reply Envelope
An envelope distributed with an advertising piece. The envelope is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser. The recipient uses the envelope to respond to an offer (which may simply be an offer to provide more information) made by the advertiser. (Abbreviated as BRE.)
Contributed by: MarcommWise Staff
See: BRC
Business-to-Business
Selling/marketing to other businesses, rather than to end consumers. (Abbreviated as B2B.)
Buying Service
A company primarily engaged in buying media space or time for advertising purposes.
Contributed by: MarcommWise Staff


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