Marketing Glossary

  Terms beginning with c
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Cost Per Rating Point
The of buying and ad in any media vehicle divided by the number of rating points that the media vehicle receives. Abbreviated as CPP.
Contributed by: MarcommWise Staff
See: Rating Point
Cost Per Thousand
Generally abbreviated as "CPM". ("M" is the roman numeral for 1,000.) This is used when quoting costs of a number of different media: 1,000s of banner ad impressions on the Web; 1,000s of viewers for a television commercial; 1,000s of readers for a print ad; etc. Web advertising can also be bought on a "cost per click" basis.
Contributed by: MarcommWise Staff
See: Cost Per Click
CPC
Cost Per Click
Contributed by: MarcommWise
See: Cost Per Click
CPM
Cost Per Thousand
Contributed by: MarcommWise Staff
See: Cost Per Thousand
CPP
Cost Per Rating Point
Contributed by: MarcommWise Staff
See: Cost Per Rating Point
Creative
Activities involved in the creation of marketing materials. It may include copy writing, design, photography, illustration, music, etc.
Contributed by: MarcommWise Staff
Creative Director
The advertising agency employee responsible for supervising the work of all people involved in the creative aspects of producing advertising, including art directors, graphic designers, copywriters, etc.
Contributed by: MarcommWise Staff
Cross-Selling
Encouraging existing customers to buy other products and services (as opposed to buying more of what they bought before).
Contributed by: MarcommWise Staff
Customary Pricing
Customary pricing is a pricing tier that falls between discount pricing and prestige pricing. The pricing tier that a retailer chooses will, to some extent, determine the type of customers it attracts.
Customer Acquisition Cost
The average marketing, sales and any other costs of winning a new customer.
Contributed by: MarcommWise Staff
Customer Attitude
A customer's beliefs and feelings about a product, its attributes, the brand associated with it, and all aspects of the marketing mix applied to its promotion.
Cyber-squatting
Cyber-squatting, also known as domain-squatting occurs when an individual registers a domain name that contains the name of a famous brand, trademark and "has a bad faith intent to profit from that mark" and "registers, traffics in, or uses" a domain name that contains the trademark, either verbatim or in a diluted form ("identical or confusingly similar to or dilutive of that mark"), according to the United States Code 1125 (d) (1) (A)(i) and (ii). The intention of this individual is to sell the domain to the highest bidder.
Contributed by: Vinerean Timeea
www.facebook.com/people/Timeea-Vinerean/1111360284


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