Marketing Glossary

  Search Results: Sponsorship
Sponsorship
Funding a major event or organization (typically a charitable organization) in return for the publicity value hat will be received by having the sponsoring organization's name associated with the sponsored event/organization. Hopefully, that brand association will prominent in all marketing literature and on-site signage at the event/organization, but that prominence will likely depend on how many dollars are put into the sponsorship.
Contributed by: Marcommwise Staff
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