Marketing Glossary

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Telemarketing
The use of telephones for marketing and sales. Telemarketing can be either outbound (the seller calls the prospective customer) or inbound (the prospect calls the seller, such as calling a toll-free number in response to an ad).

A distinction is sometimes made between telemarketing and telesales. In that case, telemarketing refers to solely the use of the telephone for marketing purposes (market research, lead generation, brand building, information dispersal, etc.), but not for closing sales. When this distinction is made, the term "telesales" is used to describe the use of the telephone to close sales.
Contributed by: MarcommWise Staff
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