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Positive PR As a Marketing Tool
BY: Sharon Housley

While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure.

Branding Basics
BY: Phillip Davis
Is it possible to actually "own" a word in everyone's mind? The short answer is "Yes!". (Or perhaps Yahoo!) You can own just about any word in any language, or even create new ones, if you understand the dynamics behind branding. Take for example Amazon, Monster and Virgin. None of these names have any direct correlation to the companies they represent, but they have become so well known, that in some cases, they have surpassed the original meaning of the word. Google has become so ubiquitous that it's often used as a verb, as in "I googled to find the best deal on a watch."

Marketing Under Pressure
BY: Tim Arnold
Marketing Outsources.com founder and principal partner, Tim Arnold, looks at the changing face of marketing in increasingly tough economic times and how outsourcing your entire marketing function, from top-line strategy down to delivery, may be the only answer.

What To Do When You Don't Have References Or Testimonials
BY: Bernadette Doyle
Clients are completely entitled to evaluate prospective vendors in whatever way they see fit. Trying to tell them that they 'should' be evaluating you differently is a waste of your time and theirs.

The New Name-Economy of The New World
BY: Naseem Javed
Among other things, the top one percentile of the global brand name identities also causes what's pulling the strings of the world's stock exchanges, as when they sneeze, a shiver triggers throughout the globe, altering the wealth of national economies. The fact that markets shoot up or down when customers of the world, en masse respond to their dazzling offering either jumping in joy or taking a momentary pause proves their influence on global moods of the economy. These brand identities are extremely powerful and command respect from the universal populace; they also have obtained exclusive leadership position through their 100% ironclad ownership of their name identities. They without a doubt are inspiration to the entire remaining global business community, which is currently engaged in its own desperate climb to the very top.

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