Management Book Reviews

Web Marketing

Title: Connecting Online: Creating a Successful Image on the Internet
Author: Gregory R. Sherwin, Emily N. Avila
Reviewer: Joel Klebanoff
Title: Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity
Author: Jay Conrad Levinson, Charles Rubin
Reviewer: Abby Leibel
Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave Kerpen
Reviewer: Lisa Jo Barr
Title: Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
Author: Steve O'Keefe, Tim Ryan (Editor), Mark Hayden (Editor)
Reviewer: Joel Klebanoff
Title: Winning E-Brand Strategies: Developing your Online Business Profitability
Author: Martin Brighty, Dean Markham
Reviewer: Robin Nobles
Title: World Wide Web Marketing,3rd Edition
Author: Jim Sterne
Reviewer: Abby Leibel