External Information Sources


American Advertising Federation (AAF)
A trade association that represents professionals in the advertising industry. AAF's corporate members include advertisers, agencies and media companies.

American Association of Advertising Agencies (AAAA)
A national trade association representing the advertising agency business in the United States.

American Marketing Association
AMA's purpose is to promote education; to assist in personal and professional career development among marketing professionals; and to advance the science and ethical practice of marketing disciplines.

Business Marketing Association
The BMA serves the professional, educational and career development needs of business-to-business marketers - advertisers, agencies, media and their partner suppliers.

Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) works closely with marketing professionals world-wide to develop greater awareness and understanding of what marketing can contribute to in UK and International businesses.

Direct Marketing Association
The DMA is the largest trade association for businesses interested in interactive and database marketing. Its members include direct marketers from every business segment as well as the non-profit and electronic marketing sectors.

eMarketing Certifications
The eMA is the professional association for companies and individuals involved in the practice of e-marketing and the integration of on-line and offline marketing. The eMA is a resource for techniques, professional certifications, site certifications, seminars, events, processes, trade shows, advertising, standards, news and trends. We are committed to enriching our members through recognition, research, education, advocacy, and service.

Hospitality Sales & Marketing Association International
The HSMAI is an international association of hospitality sales and marketing professionals.

Institute of Management and Administration
IOMA, The Institute of Management and Administration, publishes a broad range of high quality information products for business professionals. Each of our products serves two purposes: to improve the efficiency of our subscriber, and to enhance the financial performance of the firm or organization.

Institute of Practitioners in Advertising (IPA)
A U.K. trade body and professional institute for leading agencies in the advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors.

International Newspaper Marketing Association
INMA is a non-profit organisation dedicated to enhancing the role of newspapers in society through advanced marketing practices.

Medical Marketing Association
MMA is an educational forum for improving member marketing skills and medical knowledge. It also provides opportunities to meet, network and be recognized by your fellow medical industry movers and shakers.

National Mail Order Association
The NMOA is a membership supported organization that helps small to midsize businesses and entrepreneurs that were involved, or wanted to become involved, in the area of Mail Order Marketing.

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