External Information Sources

Database Marketing

Database Marketing Institute articles
A collection of articles dedicated to database marketing topics.

Direct & Database Special Report: List management (BtoB Magazine)
Article: Business picks up for the list managers as companies begin prospecting again.

Why Marketing Databases Often Fail (DM News)
Article: We hear a lot about success in CRM and database marketing, but not enough about failure. The fact is, not everything works.

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