External Information Sources


Creating the "Priceless" Product (HBS Working Knowledge)
Article: Fine customer service is no longer enough to differentiate you from your competitors, say the authors of Priceless: Turning Ordinary Products into Extraordinary Experiences, published by Harvard Business School Publishing. Instead, you must build value-adding experiences around your product. The key: Stop thinking about what products do and start thinking about what they offer. Plus: Q&A with the authors.

Marketing, Product Differentiation, and Competition in the Market for Antiulcer Drugs (HBS Working Knowledge)
Article: A study of one segment of the vast U.S. pharmaceutical market offers important insights into the impact of product differentiation on market competition, says HBS assistant professor Charles King III in a recent working paper.

A listing here does not imply an endorsement by MarcommWise or its parent company.

You are viewing the U.S. bookstore. Click here to view the Canadian store.