External Information Sources

Planning Information

How to Benchmark Sales-and-Marketing Budgets (Inc. Magazine)
Article: Here's how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and national averages for various industries.

The World Travel Guide Online
If you are planning an international marketing campaign, this site provides a wealth of worldwide travel information, including passport and visa requirements, to help ensure that your time on the road goes smoothly.

WorldWide Holiday and Festival site
If you are worried about an unknown holiday jeopardizing the success of a marketing campaign, check it out at this site first. It contains a comprehensive list of holidays and festivals around the world organized by both country and religion.

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