External Information Sources

Public Relations

Avoiding PR Disasters (HBS Working Knowledge)
Article:Leaders don't want to think about worst-case scenarios for their companies. But advance planning is the best way to prepare for the unexpected. Here, some smart tips from the Harvard Management Communication Letter.

Nice Guys Finish First
How volunteering can be used to build your business.

O'Dwyer's Inside News of PR
This site includes public relations-related news, articles, and job postings, as well as an extensive buyers guide.

The Buzz on Buzz (HBS Working Knowledge)
Article: Is there any way marketing executives can harness the power of word-of-mouth promotion? The answer is yes. In this excerpt from the Harvard Business Review, strategy consultant Ren‚e Dye dissects one big fallacy of buzz -- the notion that "only outrageous or edgy products are buzz-worthy."

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