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In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry. Despite many claims of high precision, forecasting sales of new products is fraught with risks, and estimates often are off the mark. The risk of great error is particularly high for new products that represent a paradigm shift. That is, something fundamentally new and different. The goal of this article is to take a bit of the mystery out of the methods used to derive year-one sales forecasts for new consumer packaged goods.

A company projects its brand in many ways: its logo, Web site, advertising, office and even employee attire. Yet with such an emphasis on developing an appropriate small business marketing strategy, it is surprising that one of the most active customer touch points is often ignored.

Learn how an international airline missed a simple opportunity to salvage a miserable trip so that you  and your staff won't make the same mistakes with your customers.

Successful article marketing depends upon a few, very important basics that every article marketer must know.  Join an article marketing expert as she explains the basics that every article marketer needs to know.

What makes the difference between an average presentation and one that rocks your world?  What makes the difference between a memorable speech and one that fades into oblivion as soon as the presenter steps off the stage?  The answer sits in four building blocks that are essential for crafting a speech into a work of art rather than hum-drum blather.