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Recent Article Additions

New Product Sales Forecasting
BY: Jerry W. Thomas

In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry. Despite many claims of high precision, forecasting sales of new products is fraught with risks, and estimates often are off the mark. The risk of great error is particularly high for new products that represent a paradigm shift. That is, something fundamentally new and different. The goal of this article is to take a bit of the mystery out of the methods used to derive year-one sales forecasts for new consumer packaged goods.

Small Business Marketing: Managing Your Voice Brand
BY: Chris Gatch

A company projects its brand in many ways: its logo, Web site, advertising, office and even employee attire. Yet with such an emphasis on developing an appropriate small business marketing strategy, it is surprising that one of the most active customer touch points is often ignored.

Customer Service Opportunity Missed
BY: Lydia Ramsey

Learn how an international airline missed a simple opportunity to salvage a miserable trip so that you  and your staff won't make the same mistakes with your customers.

Article Marketing Basics Explained
BY: Bonnie Jo Davis

Successful article marketing depends upon a few, very important basics that every article marketer must know.  Join an article marketing expert as she explains the basics that every article marketer needs to know.

How To Stand Out From The Herd And Be Heard!
BY: Eileen McDargh

What makes the difference between an average presentation and one that rocks your world?  What makes the difference between a memorable speech and one that fades into oblivion as soon as the presenter steps off the stage?  The answer sits in four building blocks that are essential for crafting a speech into a work of art rather than hum-drum blather.

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How can you communicate your messages to your markets in ways that will increase profitability? Even more fundamental, what should those messages be? Explore our pages to find the information, advice and other resources you need to answer these marketing questions and more. Our emphasis is on marketing communications specifically, but we also address broader marketing issues

What's Inside

Articles

With access to articles from marketing experts from around the world, our article database offers the marketing information and advice you need, all in one place.
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Other Information Sources

We don't have a monopoly on marketing and marketing communications information and resources. No, really. Check out our links to resources at other informational sites.
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Glossary

Are your colleagues speaking gobbledygook? Are the marketing "experts" using jargon that isn't familiar? (Or are you out to cleverly baffle your non-marketing colleagues? ... Hey, it happens.) We can help. Take a look at our marketing glossary.
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Profitability Calculators

How much profit is that proposed direct mail or Web advertising campaign going to generate? Here are some quick and dirty calculators to help you run the "what if" analysis.
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Book Reviews

Looking for advice on which marketing books to read to improve your understanding of the field? Take a look our book reviews fo some suggestions.
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Bookstore

Books are important repositories of knowledge. Check out our bookstore for the best in marketing-related books.

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Someone once said, "whoever has the most stuff when he dies, wins." We don't know if that's true, and we're not particularly happy about the politically incorrect exclusive use of the masculine pronoun, but just in case that is the rule of the game, don't you think you'd better increase your score? Buy some cool stuff at the MarcommWise gear store.
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