Sell With PostersBy: Kevin Nunley
Good marketing comes in all kinds of formats. One of my favorites is a good, low-cost poster.
Plain black and white works fine. Add one or two extra colors to spice it up (yellow is good for getting attention.)
Make your headline and contact information BIG enough to be seen from a distance.
The key is to put your poster where just the right people will see it. Go for locations where your most likely customers will get your message.
I live near a fairly new neighborhood. Many of the new home owners spent everything they had to get into the house, then spent even more on furnishings and a new lawn.
One smart entrepreneur has a poster on the main street out of the neighborhood. Hundreds of cash-strapped residents making their daily drive to work see his poster showing how they can earn extra money each month.
Get just the right location for your poster by knowing as much as you can about the kinds of people who will buy from you. Place your poster where they go, especially when they may be in the right frame of mind.
© 2001, 2000, 1999, 1998, 1997, 1996 DrNunley.com.
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