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Build Credibility

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

You earn credibility when people believe you can do what you say.

Build credibility by knowing your product or service inside and out.  If a customer is having a problem, make sure you can offer at least one good solution.

Build credibility with friendly service, by showing you care about the customer and the reputation of your business, and by providing follow-up.

You also get credibility when you appear to know what you are talking about.

Get loads of credibility by writing an article, turning out a regular column, hosting your own video, or even writing a self-published book.

Go one step further by getting yourself or your business covered by the press.  A single newspaper story or TV news feature about your business can give you mountains of credibility over night.

Be sure to keep copies of any press you get.  Frame it and put it in your office, behind your cash register, or on your web site.

Credibility also comes with  consistent marketing.

© 2001, 2000, 1999, 1998, 1997, 1996

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


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