Marketing Articles

Public Relations Articles (click here for more)


 

Tie In With Non-Profits

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

When the World Trade Center in New York was attacked, many business people didn't know quite how to react. Sadly, we had never seen a disaster on this level.

How should we respond?  Should we close our doors in mourning?  Or should we put our heads down and keep on plugging in the face of terrible sadness and adversity.

Within a few days, after business owners had heard from their customers, most figured out the best way to respond.

Businesses everywhere expressed their grief and condolences, then directed customers to consider contributing to a relief agency.

While customers might have felt a business that didn't acknowledge events was being uncaring, most appreciated seeing a statement of condolences on a web site, a line in an ad, or a sign on a store.

But that alone isn't enough.  Customers want to know you are doing your part to help the situation.  Working with a non-profit is an excellent way to do this.

© 2001DrNunley.com.

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.