How To Increase Sales With Your Own Email CourseBy: Kevin Nunley
Millions of people love the Internet because it offers them so much free information. People used to grab the phone book, pick up a newspaper, or call the library when they had a question. Now vast numbers log on and find the information online.
You can harness this massive and powerful demand for free information. Use it to build your base of customers and prospects. Use your ability to provide free information to build image, customer confidence, brand recognition, and sales.
Get and use your own email course. This is an all-time favorite with Internet users. Courses can be nothing more than a few successive email messages that give readers information on a particular topic.
Most courses are seven messages long, although some are as short as three messages and many have ten or more. Use a multiple autoresponder to send your messages automatically. I find it is best to have a lesson arrive every day or every other day.
If your messages show up every other day, you keep your name and information in front of customers for a full two weeks. That gives prospects the time they need to carefully consider your offer and decide to buy. You makes sales in many cases where customers would have forgotten your name, your site, and your offer.
If you don't have a newsletter, offer an email course to keep your information in front of people until it has time to make an impact.
Your email course makes an excellent free bonus for people who subscribe to your newsletter or request your sales information. When the page comes up that says "thanks for subscribing," include a box where people can type their email address to get your free course.
How can you get your own email course? The easiest way is to offer a course someone else has written. Many course authors don't mind if you use their course as long as you keep their contact and promotional information in tact. Ask permission.
Chris McClean has created a service that connects web site owners with free courses. 7LessonCourses.com lets you choose the course you want to offer, insert your ad in the course, then gives you a simple sign-up form to put on your site.
In case you want to create your own course, here are the mechanics:
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