Turn Your Customer's Want into a NeedBy: Kahlia Hannah
I subscribe to a fashion magazine. Each month it devotes a page to establishing what is "in" and what is "out." This month it stated that chain belts were out and western inspired belts were in. I own a chain belt. I like my chain belt and would continue to wear it, however, now that I know it would be deemed unfashionable, I can't bring myself to wear it without a guilty conscience. Why? Not because it matters whether I am behind in fashion trends, but because I have been convinced that it matters.
Human beings are just like all the other mammals. All we really need to survive is food, water and shelter. However, most people have been convinced that those essentials are not enough. Many people could never have enough. I could have fifty pairs of shoes, but does that mean I will never decide I need another pair of shoes. Of course not!
People make many purchases simply because they want something, but they make more purchases and spend more money on things they need, or think they need. It is your job to convince your potential customer that he/she needs your product.
Here are some ideas to help turn your customer's want into a need:
© 2001, Kahlia Hannah
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