Spice Up Your Ad With These Words That SellBy: Ron Sathoff and Kevin Nunley
Like us, you probably get stacks of junk mail and loads of email messages every day. Many of these marketing materials are written by top writers and sent to vast audiences at great expense.
Because companies invest heavily in these direct mail marketing efforts, they are careful to monitor results. Professional marketers keep the strategies that work and toss the ones that don't.
Watch your "junk mail" closely and you will get some great ideas on how to make your next ad, sales letter, or web page a selling success. Here are popular words and phrases we find over and over again in top ads. They are used a lot because they work!
Make It Easy
Both consumers and business customers love a product or service that is easy to get and easy to use.
People buy fast when they know your product or service will get the results they hope for. Use these words and phrases to demonstrate your effectiveness:
Most of us buy, in part, because the product or service will give us an emotional boost. We feel better, more hopeful, or more excited after we buy.
Sales jump when you insure confidence with your guarantee. If you are selling through the mail, a guarantee is necessary. So make it sell with all the sizzle and importance you can muster.
© Copyright 2001, Ron Sathoff and Kevin Nunley
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.