Get a Laugh and Make the SaleBy: Ron Sathoff and Kevin Nunley
When one survey asked women what they liked best about the man of their dreams, most replied "he makes me laugh." We don't often think of laughter as one of life's most important necessities, but it is.
People of every age and culture love to laugh. Studies show laughter lowers your blood pressure and generally increases your life span.
You can bring home a lot more sales if you learn to make customers laugh. It sets the customer at ease and immediately sets you up as someone who is fun to be with. You don't have to be Jerry Seinfeld to do it. Here's how:
Memorize half-a-dozen good one-liners. When a situation arises where one of your memorized quips would fit, let it fly. Don't be shy or tentative about it. Say your line loud and proud. If you let the customer know you aren't sure your line is funny, they will be quick to let you know you bombed.
And here is one last trick comedy experts use (but won't admit to.) After you deliver your humorous line, look the customer in the eye and chuckle. Then wait. Don't say anything. Nine times out of ten the customer will start to laugh...or at least smile.
© Copyright 2001, Ron Sathoff and Kevin Nunley
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