Using a USP to Quickly Connect With ProspectsBy: Maria Marsala
Have you ever had someone introduce themselves, using their title, and then you tuned out the rest of their introduction? Have you ever introduced yourself to someone and watched an invisible wall come up between the two of you?
When we tell people "what we are" instead of how our services can benefit them or "who" we are, walls often pop up. So how can you get and possibly keep someone's attention? Learn to introduce your business credentials, without using your title. Create a few business and personal USPs.
For example: If you're at a networking meeting, you'll first shake the other person's hand and then state your name. Other things you might add to your USP are:
Creating a few different business and personal USPs, then practicing them, can make the difference between connecting with people and not connecting. So practice your new introduction on everyone you know until the words feel comfortable to you... Practice in the mirror... and tell everyone you know you'd like to borrow them to practice, too.
Additional information on USPs can be found on the Internet at:
© 2002 Maria Marsala, Business & Life Coach, All Rights Reserved
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.