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How to Write a Sales Letter that Pulls Sales

By: Keller Flynn

Keller Flynn offers the full spectrum of tools, ideas and action steps needed to create and run a successful affiliate program. Reach him at keller@affiliatedirector.com or 801-328-9006. Get his Extra Money Newsletter athttp://www.AffiliateDirector.com to learn more about how you can profit from the affiliate boom.

New and exciting methods of marketing and advertising are always popping up: banners, pop unders, skyscrapers, etc... However, old and reliable methods are often more successful at pulling sales than the new and exciting methods.

There is no marketing technique used today that is older or more reliable than the sales letter. Used correctly, a sales letter can be your key to racking up sale after sale.

To create a sales letter than works to its most profitable potential, you need to keep a few important guidelines in mind:
  1. Put the good stuff first - Each year people's attention spans get shorter and shorter. No one is willing to wait for you to get to the point. You need to shout your most powerful selling points right up front, or your reader won't make it past the first sentence.

  2. The headline is all powerful - When you glance through a magazine or newspaper, what does your brain actually take in? The headlines, of course! The headlines tell you up front what is going to follow. You know from the headline whether you are interested in an article or not. So choose your words wisely when crafting a headline. Consider your target audience and ask yourself what would catch their attention and make them want to know more.

  3. Consumers are egocentric - Talk to them about them. Don't simply focus on your product or service. Consumers don't care a fig about your product unless it relates to them. So, talk about  what your product or service is going to do for them, how their lives will be different with your product, how everything is about them. Consumers are a selfish, egocentric lot. The question that drives consumers is, "What's in it for me?" Use a lot of "you" and "your" to get the point across that this product or service is all about them.

  4. Keep it simple - Even if you can write like Dostoyefski, don't! Use simple words and short sentences. You want every single prospect to understand what you are saying.

  5. Prove it - You can talk a good line, but can you back it up? Make your statements believable by backing them up with proof, endorsements, examples and testimonials. You could even cite anecdotes, demonstrating your believability through an interesting story.

© Copyright 2002, Keller Flynn.

Other Articles by Keller Flynn

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

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