Headline or Trash--How to Ensure Your Press Release is Used by the MediaBy: Kahlia Hannah
The biggest mistake people make when the write a press release is to focus on what they think is interesting, instead of focusing on what editors, publishers and, most importantly, readers find interesting.
When you are promoting your own product, service, company, or business, you are undoubtedly excited about it. That is because you are so close to the thing that you are promoting. You are involved with it, and that is why you find it interesting.
However, the rest of the world has no interest in your press release or story until you make it interesting to them.
Follow these 3 basic guidelines, and you will be on your way to writing press releases that are picked up by the media right and left:
© 2002, Kahlia Hannah
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