More Punch Per Square Inch for Your Corporate NewsletterBy: Anish V. Koshy
Creating and writing for a corporate newsletter might look easy but the challenge lies in providing refreshing content and ideas without boring your readers with an excess of corporate buzz.
This article tells you the commonest oversights a Communications Manager should avoid while working on one.
Start with the axiom that corporate newsletters are for the employees and therefore directed by their thoughts and actions. Its not a top-down hand out - but to be viewed as a personal one-to-one interaction.
© Copyright 2002 Anish V. Koshy
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