"e is for everything?? . . ."By: Philippa Gamse
This article was originally published in three installments in the "Foundry Trade Journal", 2001.Just this week, a member of my audience asked me the following:
"Why would a local company, with a large investment in trained, professional sales people need a Web site?"
Great question! And you might be thinking the same. . .
Maybe you already know many or all of your potential customers, maybe you have very defined processes and production cycles that don't change very quickly, maybe you're suspicious of the Internet "hype" - especially now that so many e-companies are falling by the wayside.
But we also know that the Internet isn't going away. 407 million people are now estimated to have access - that includes 167 million in N. America, and 113 million in Europe. Younger people increasingly spend more time online than watching TV. And the April edition of this magazine has an e-commerce focus . . .
The true challenge now - which personally I also see as a great opportunity, is to understand all the ways in which using the 'Net can help your business, and from this to strategise the best investment of time and money.
So if it's here to stay, how can the Internet benefit your business - and what's currently going wrong?
There are some key elements that prevent many Web site owners from maximizing the potential of their Internet-based activities:
© Philippa Gamse, 1998-2002. All rights reserved.
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