What A Newsletter Can Do For YouBy: Claire Cunningham
Yes, this is a newsletter editor promoting the use of newsletters. Am I biased? You bet! So reader beware.
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different.and that can be discouraging.
Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule.
Why bother? Because the rewards are there for those who enter the newsletter game.
© Copyright 2004, Claire Cunningham
|Other Articles by Claire Cunningham|
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.