Top 10 Marketing TipsBy: Rick Crandall
Despite confusion about what marketing is, without it no business can succeed. The best definition of marketing is anything you do to get OR keep a customer. This means the most important forms of marketing are customer service and referrals. That's why in my books on marketing I focus on how to build relationships with customers and potential customers. You can build relationships in person or online. Even your advertising and brochures can help build relationships.
Having recently collected almost 2000 ways that real companies and individuals have marketed successfully, I've picked a few to mention here.
The best methods for you will differ depending on your personal style, your industry, and your budget. But these should give you some ideas. Despite the increasing impact of technology on marketing, most of the key things you can do are still aimed at standing out in your market and building relationships. If I had to pick the top ten approaches they would be these.
Whether you use high tech or shoe leather approaches to marketing, the best methods will be comfortable for you and prospects, build relationships, and support the setting up of a system that can be done regularly. And perhaps that's the main secret of successful marketing - to get started and keep doing something on a regular basis.
© Copyright 2000, Rick Crandall
Books by Rick Crandall
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