That's Entertainment: Adding Some Show Biz to Your Tradeshow ExhibitBy: Susan Friedmann
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by?
Entertainment! According to tradeshow research, live presentations are the third most important reson why people remember the exhibit. Numbers one and two? Booth size and product interest. If you've got a limited exhibiting budget, hiring entertainment may be a cost-effective way to attract attention to your company without springing for the larger, pricier display space.
What are your options?
Entertainment options at tradeshows are almost endless. Any form of live presentation can work, including:
The key is to have entertainment that acts as an integral part of your marketing message. To do this, you need to know a few things:
How to Make the Most of Your Money
Hiring a professional entertainer is an expense. Ensure you get your money's worth by doing the following:
What to Avoid
Good entertainment is expensive, bad entertainment can cost more than you will ever imagine. Protect your company's image and reputation by avoiding the following:
© Copyright 2006, Susan Friedmann
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