Marketing Articles


Advertising (Misc.)

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13 Elements of a Winning Small Business Advertisement
  By: David Frey
Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or sales letter to give it a better chance of being a winner. Use these elements as your own personal "winning ad checklist."

A Road Map to Advertising Results
   Manage Risk. Maximize Results.
  By: Jeff Propper
One way to manage risk in advertising and marketing is to subscribe to a tried-and-true "methodology." This type of process allows you to learn from the successes (and mistakes) of those who have gone before you. Here is one such successful methodology.

Advertising 's Most Important Word
  By: Jerry Bader
If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better?

Advertising Costs Getting Too High? Start Your Own Ad Co-op!
  By: Diane Hughes
One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops.

Advertising Ideas
  By: Kevin Nunley
The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that sell!

Answers to the 3 Big Advertising Questions
  By: Ilise Benun
A brief overview of the why, what, and where of advertising.

Do You Sell a Necessity or a Luxury? They Are Marketed Differently
  By: Kevin Nunley
It's important to think about how your product or service is considered by customers. Do some consider you a necessity while others figure you provide a luxury? This can figure in how you promote your business and write your advertising.

Don't Overestimate the Power of Advertising
  By: John Malmo
When companies say the right thing to the right people at the right time, and then do what they say, how they say it is not unimportant. It's just not the most important. So-called great advertising can influence, but not determine solely, how high is up.

Easy Advertising For The Thriftwise Marketer
  By: Kevin Nunley
In today's world of marketing, you could easily spend thousands of dollars a month and still not get the results you want. However, by putting minimal money into some aspects of marketing, you could get more sales than you think.

Five Characteristics of Highly Successful Advertising
  By: Jeremy Cohen
Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.

Five Ways To Start a Money-Making Ad
  By: Keller Flynn
Use these simple time-saving formulas to get a great ad going. Don't worry about compromising quality. These are the exact same tricks top professional copy writers have used for decades, even for million-dollar ad campaigns.

For Effective Small Ads, Less is More
  By: John Malmo
Small ads are the classic example of "less is more." Less content and less money beget more results.

How Original Should Your Headlines and Slogans Be?
  By: Lisa Lake
In an attempt to maintain originality and set your business apart from its competitors, your first instinct may be to squash these done to death phrases and go for something fresh and new.

How To Advertise Your New Business in Four Easy Steps
  By: Kevin Nunley
Here are four must-do things to remember when you start to promote your new business.

How to Compete on a Small Advertising Budget
  By: John Malmo
Every product or service brand can use buzz as a cost-efficient and effective promotional tactic. Success requires real imagination, discipline, and a lot of picky, follow through.

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Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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