By: David Frey Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or sales letter to give it a better chance of being a winner. Use these elements as your own personal "winning ad checklist."
By: Jeff Propper One way to manage risk in advertising and marketing is to subscribe to a tried-and-true "methodology." This type of process allows you to learn from the successes (and mistakes) of those who have gone before you. Here is one such successful methodology.
By: Diane Hughes One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops.
By: Kevin Nunley The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that sell!
By: Kevin Nunley It's important to think about how your product or service is considered by customers. Do some consider you a necessity while others figure you provide a luxury? This can figure in how you promote your business and write your advertising.
By: John Malmo When companies say the right thing to the right people at the right time, and then do what they say, how they say it is not unimportant. It's just not the most important. So-called great advertising can influence, but not determine solely, how high is up.
By: Kevin Nunley In today's world of marketing, you could easily spend thousands of dollars a month and still not get the results you want. However, by putting minimal money into some aspects of marketing, you could get more sales than you think.
By: Jeremy Cohen Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.
By: Keller Flynn Use these simple time-saving formulas to get a great ad going. Don't worry about compromising quality. These are the exact same tricks top professional copy writers have used for decades, even for million-dollar ad campaigns.
By: Lisa Lake In an attempt to maintain originality and set your business apart from its competitors, your first instinct may be to squash these done to death phrases and go for something fresh and new.