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Professional Email
  By: Polly Hummingbird
14 tips on how to make your e-mail more professional.

The Misuse of E-Mail
  By: Robert Middleton
Things you need to AVOID if your e-mail marketing efforts are to be successful.

The Role of Networking in List Promotion
  By: Azriel Winnett
Why do some e-mail publishers succeed far more than others? Why do some hardly get off the ground?

Thinking of Marketing with Email--Insist on Ezine Advertising
  By: Kevin Nunley
There can be a big difference in the response you can expect from different kinds of email. Your best bet by far is to advertise in ezines.

Thoughts On E-Mail Planning
  By: Harry Hoover
If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it.

Trade Shows + Email + PR People = Journalists' Wrath
  By: Andy Marken
In good times or bad, long-term professional relationships will always yield better results. Doing your part to ensure that the email scoreboard breaks 7 billion per day isn't the way relationships are built!

Two Top Ways to Promote With Multiple Autoresponders
  By: Kevin Nunley
Use a three letter autoresponder follow-up or offer your own email course via autoresponder to advance your marketing objectives.

What Is E-Mail Marketing?
  By: Harry Hoover
E-mail provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services.

What is Opt-In, Anyway?
  By: Azriel Winnett
When is opt-in NOT opt-in? And when IS it opt-in?

When Spam Burns You:
   Why Bulk E-Mail is Bad Business
  By: Linda Formichelli
The fact that spam shifts the cost of advertising from the sender to the recipient, wreaks havoc on Internet Service Providers, and breaks several state laws is enough reason to reconsider using it. But for the small business owner, the most compelling fact is that the majority of Internet users--and your potential customers--loathe spam.

Your Communication Style Makes You Or Breaks You
  By: Joann Javons
You don't want your potential clients and colleagues to hit the 'delete' button before even reading your emails. You do want people to have a good first impression of you. Your communication style makes you or breaks you.


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