By: Bonnie Jo Davis The financial ruin of large companies is often achieved by incredibly expensive and glitzy marketing plans that do not take into account the company's ability to earn a profit. The most effective marketing techniques that allow a company to make a profit are those that are inexpensive or free.
By: Maria Marsala There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day.
By: Edmond Hennessy Everything needed to launch a successful new product introduction and roll-out campaign. This article includes a proven and mature launch methodology/approach, framework, implementation plan, techniques and tools to generate tangible results..
By: Kevin Nunley A down economy closes a lot of doors for all business owners, but if you know where to look, and you have the right key, you can find and open a whole new world of doors. You never know-- recession may be the best thing that ever happened to your business.
By: Bonnie Jo Davis Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters.
By: Kevin Nunley After a few years, most businesses establish a set formula for determining their marketing budget, usually a fixed percentage of revenue. But when economic times get tough, it's time to make a few alterations.
By: John Malmo The advertising business in America now gives more awards for creativity every year than there are total employees in all the advertising agencies combined. There are so many championships today that we have no more champions. And if there's one thing American business needs, it's more and better champs.
By: Susan Friedmann How do you identify what tools are best to promote your products and services and which are destined to be no more than a flash in the pan phenomenon, long on promise and short on follow-through? More importantly, how are you going to find the time to figure it all out? When you're busy running your business, finding the hours needed to learn about a new technology can be challenging enough -- spending all of that time and energy only to discover that something is really not for you is a frustration you don't need!
By: Gary M. Katz Corporate marketing groups — especially bandwidth-challenged small-to-mid-sized departments — can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.
By: Lee Traupel It's time to slow down and think strategically about what they want to do and then build marketing campaigns and processes that convey tangible value to their market demographics (read customers!).