Marketing Articles


Marketing (general)

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Turn Traffic into Repeat Customers
  By: Kevin Nunley
In an online business, success has nothing to do with the amount of traffic you get. What matters is the number of customers you keep.

Turn Your Customer's Want into a Need
  By: Kahlia Hannah
People make many purchases simply because they want something, but they make more purchases and spend more money on things they need, or think they need. It is your job to convince your potential customer that he/she needs your product.

Understanding the Corporate Buyer
  By: C.J. Hayden
The best clients are not always the easiest to get. If you don't grasp the realities of the corporate environment, you may sabotage even a hot lead. Here are five important keys to working with the corporate buyer.

Unusual Business Cards
  By: Kevin Nunley
Creating a unique card might cost a little more, but the results could be well worth it!

What the Gentle Dentist Knows that You Don't:
   Using Experience Marketing to Grow Your Business
  By: Jamie Turner
What does this dentist know that some marketing directors don't?  He knows this: marketing isn't about selling what your company makes, it's about figuring out what your customers are buying, then positioning your product to fit those needs.

What to Do When People Want Everything for Free
   How to Politely Get Rid of Mooches
  By: Diane Hughes
Itís a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking itís a one-time ďfavor.Ē But instead of providing a little free advice, youíve opened the door to an onslaught of mooching! Now, every time you check your email, you find question after question. What do you do?

What To Do When You Don't Have References Or Testimonials
  By: Bernadette Doyle
Clients are completely entitled to evaluate prospective vendors in whatever way they see fit. Trying to tell them that they 'should' be evaluating you differently is a waste of your time and theirs.

What You are Marketing is Yourself
  By: C.J. Hayden
Marketing a service business is not the same as marketing a product. The strongest asset you have in marketing your business is actually yourself. Allowing your customers to get to know you will build their trust. You deserve to be the star of your own promotional materials.

What's In a Name?
  By: Meredith Pond
Having a name that people recognize is a very important part of success. After all, if we weren't so familiar with Julia Roberts, she wouldn't be making a cool 20 million per film, no matter how good of an actress she was.

What's Your Marketing Attitude?
  By: C.J. Hayden
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. What they might lack is the right kind of marketing attitude.

Write Your Own Success Story
   Using Articles to Promote Your Business
  By: Meredith Pond
If you're looking for the kind of exposure that can take on a life of its own (and a potentially very long one), try using articles.

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Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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