By: Kahlia Hannah People make many purchases simply because they want something, but they make more purchases and spend more money on things they need, or think they need. It is your job to convince your potential customer that he/she needs your product.
By: C.J. Hayden The best clients are not always the easiest to get. If you don't grasp the realities of the corporate environment, you may sabotage even a hot lead. Here are five important keys to working with the corporate buyer.
By: Jamie Turner What does this dentist know that some marketing directors don't? He knows this: marketing isn't about selling what your company makes, it's about figuring out what your customers are buying, then positioning your product to fit those needs.
By: Diane Hughes Itís a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking itís a one-time ďfavor.Ē But instead of providing a little free advice, youíve opened the door to an onslaught of mooching! Now, every time you check your email, you find question after question. What do you do?
By: Bernadette Doyle Clients are completely entitled to evaluate prospective vendors in whatever way they see fit. Trying to tell them that they 'should' be evaluating you differently is a waste of your time and theirs.
By: C.J. Hayden Marketing a service business is not the same as marketing a product. The strongest asset you have in marketing your business is actually yourself. Allowing your customers to get to know you will build their trust. You deserve to be the star of your own promotional materials.
By: Meredith Pond Having a name that people recognize is a very important part of success. After all, if we weren't so familiar with Julia Roberts, she wouldn't be making a cool 20 million per film, no matter how good of an actress she was.
By: C.J. Hayden Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. What they might lack is the right kind of marketing attitude.