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Where is the Best PR Value?
  By: Robert A. Kelly
Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced.

Why PR Packs a Punch
  By: Robert A. Kelly
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.

Why Small Business Must Turn to PR
  By: Robert A. Kelly
If small business had no important outside audiences, it wouldn’t exist. But since they do have external “publics,” it’s doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business!

Will PR Industry Learn from the Media’s Troubles?
  By: Andy Marken
No public relations professional can have any feeling but pain for The New York Times, The Salt Lake Tribune, The Hartford Courant or other publications that have been painted with the recent ethical scandals. We have faced and continue to face our own corporate governance and professional issues.

Winning Ways to Make Enemies in the Press
  By: Andy Marken
Tongue-in-cheek, sure-fire tips for alienating the media.

Write a Better Press Release
  By: Kevin Nunley
The two most critical components of the press release are the headline and the first paragraph. ...

Writing For Public Relations
  By: Ana Ventura
Not sure how to go about writing material for you public relations campaign, or if you even sure you want toOne the of the best solutions for that is to just hire someone else to do the writing for you.

Your CEO ... The Best Way to Project a Company's Brand Franchise
  By: Andy Marken
When building a brand through public relations, who is the best corporate spokesperson: A movie star or the company's CEO? This article argues for the latter.

Your Personal Press Kit:
   8 Tips for News Releases That Get Results
  By: Linda Formichelli
One of the best ways to promote your business is through a story in a newspaper or magazine. Unfortunately, however, many potential self-publicizers don't know how to write a news release that catches and keeps an editor's attention. Follow these eight tips for a news release that gets read instead of tossed.


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