By: Robert A. Kelly If small business had no important outside audiences, it wouldn’t exist. But since they do have external “publics,” it’s doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business!
By: Andy Marken No public relations professional can have any feeling but pain for The New York Times, The Salt Lake Tribune, The Hartford Courant or other publications that have been painted with the recent ethical scandals. We have faced and continue to face our own corporate governance and professional issues.
By: Ana Ventura Not sure how to go about writing material for you public relations campaign, or if you even sure you want toOne the of the best solutions for that is to just hire someone else to do the writing for you.
By: Linda Formichelli One of the best ways to promote your business is through a story in a newspaper or magazine. Unfortunately, however, many potential self-publicizers don't know how to write a news release that catches and keeps an editor's attention. Follow these eight tips for a news release that gets read instead of tossed.