By: Kevin Nunley There are now well over 1000 radio stations in the United States programming talk shows full time. If you count individual talk shows, the number zooms up to 3000. The promotional boost that talk radio gives you can be immense and, best of all, it's free.
By: Robert A. Kelly Your important outside audiences behave in ways that stop you from reaching your objectives. Because you havenít paid much attention to their care and feeding, is it likely youíll know they are placing a hammer lock on your business in time to limit the damage?
By: Robert A. Kelly As a business, non-profit or association manager, why continue a public relations effort that doesnít deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?
By: Robert A. Kelly When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiaryís success.
By: Robert A. Kelly When public relations activity successfully creates, changes or reinforces that opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization, the public relations effort is a success.
By: Andy Marken Many editors receive 800 to 1,000 releases a month, a large percentage of which don't even relate to the editorial direction of their publications. Even if a release is pertinent to the publication, many are written so poorly that they defy the editor to find the news.
By: Andy Marken Letters to the editor can be a key means of getting your message(s) widely read and reinforce your firm's and products/services position. Many people don't realize that this section is among the most widely read in any publication.
By: Robert A. Kelly Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.
By: Diane Hughes You cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
By: Robert A. Kelly For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.