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How to Use Talk Radio to Promote Your Business For FREE!
  By: Kevin Nunley
There are now well over 1000 radio stations in the United States programming talk shows full time. If you count individual talk shows, the number zooms up to 3000. The promotional boost that talk radio gives you can be immense and, best of all, it's free.

How Visibility Pays Off
  By: Marcia Yudkin
Being seen often and being seen in a positive light pays big dividends for your business. This article explains how and why.

How Would You Ever Know?
  By: Robert A. Kelly
Your important outside audiences behave in ways that stop you from reaching your objectives. Because you havenít paid much attention to their care and feeding, is it likely youíll know they are placing a hammer lock on your business in time to limit the damage?

I Can't Afford A Publicity/Public Relations Campaign -- Can I?
  By: Todd Brabender
Many business owners and entrepreneurs often overestimate the cost and underestimate the effectiveness of a widespread media exposure campaign.

If Your PR Canít Do This, Bag It!
  By: Robert A. Kelly
As a business, non-profit or association manager, why continue a public relations effort that doesnít deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?

Ignore PR at Your Peril!
  By: Robert A. Kelly
As this article makes clear, ignoring PR is very risky.

Is Your Public Relations Investment Paying Off?
  By: Robert A. Kelly
Here are five steps, that can help you hit the public relations bullseye Ė desired behavior modification -- on your next public relations venture.

Know What Matters Most About PR?
  By: Robert A. Kelly
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiaryís success.

Let Public Relations Do The Job Itís Meant To Do
  By: Robert A. Kelly
When public relations activity successfully creates, changes or reinforces that opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization, the public relations effort is a success.

Let's Do Away With Press Releases
  By: Andy Marken
Many editors receive 800 to 1,000 releases a month, a large percentage of which don't even relate to the editorial direction of their publications. Even if a release is pertinent to the publication, many are written so poorly that they defy the editor to find the news.

Letters to the Editor -- Speak Directly to Your Audience
  By: Andy Marken
Letters to the editor can be a key means of getting your message(s) widely read and reinforce your firm's and products/services position. Many people don't realize that this section is among the most widely read in any publication.

Live at 5 - Handling The TV Interview
  By: Andy Marken
Whether you go to their studio or the camera crew simply arrives at your front door there's nothing that fully prepares management for the TV interview.

Make Your PR Budget Work Harder
  By: Robert A. Kelly
Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.

Making Press Releases Work - Creating News Where None Existed
  By: Diane Hughes
You cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?

Managerial Survival Key
  By: Robert A. Kelly
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.


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