Marketing Articles



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A Short Guide to Effective Public Speaking
  By: Stephen Boyd
Here are certain items every speech should include. Begin with an attention-getting device and preview your speech. Be animated in delivery and look at your audience as you speak. Organize your speech and have only 3 or 4 points. Use your own story and leave the audience with something to think about.

After the Speech
  By: Stephen Boyd
Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker.

Be Brief!
  By: Stephen Boyd
People today expect short speeches. Keep stories under two minutes. When possible say less rather than more. Know the length of your speech by practicing it. Have few points and learn to divide parts of your speech into time segments. Current great speakers are known by their brevity.

Ethics in Speaking
   A Practical Point of View
  By: Stephen Boyd
Executives are often speaking in difficult situations, the more credibility they can develop, the more the content will be considered and accepted. Speakers will have little or no impact on audiences if audience members don’t respect them and what they have to say.

How to Handle Some Public Speaking Surprises That Can Happen
  By: Susan Dunn
Tips on how to handle some curve balls you may get when you’re presenting from someone who’s been in the trenches.

How to Use Public Speaking to Attract Clients
  By: Steven Van Yoder
Many business people never consider standing in the front of their buying public to share professional wisdom. If you're one of them, you're missing the boat.

Incorporate Humor in Your Next Speech
  By: Stephen Boyd
You don’t have to be a humorist to use humor in your speech. Humor will relax your audience and help them remember your material. Use humor that comes from personal experience. Start with something short and practice your humor on small groups of people. Don’t preview by saying “This is a funny story.”

Make a speech and live to tell about it!
  By: Gary Lockwood
For many people, one of life's terrors is to make a speech. It's important for anyone to be able to make an effective presentation. It could determine whether you get that promotion, make the sale or establish your point-of-view. This report outlines a step by step approach making a speech. You may just discover how much you enjoy the sweet sound of applause.

Public Speaking: How to Talk Your Way to an Endless Stream of New Customers
  By: Kevin Nunley
Public speaking is one of the oldest and most effective ways to market your small business. You can connect with hundreds of prospects in a very personal way. It's extremely cheap to do.

The End is the Beginning
  By: Stephen Boyd
The point of this article is to have a strong ending to your presentation because people remember best what is said last. The end of the speech is the beginning for the audience members to implement what you have said. You can have a strong ending if you emphasize the purpose of the speech from the beginning, summarize plus an exit line, and are brief when you conclude.

The Speechwriter's Dilemma
  By: Henry Ehrlich
This article looks at the dilemma that speechwriters face when asked to write a speech that challenges their own ethics.

Using Public Speaking to Increase Your PR Network
  By: Ana Ventura
Making pubic presentations and speaking part of your PR campaign can reinforce your image as a trustworthy and intelligent person, especially concerning whatever it is you're trying to sell.

Using Visual Aids To Enhance Public Speaking
  By: Ana Ventura
Visual aids can make your speaking more effective.

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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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