Marketing Glossary

  Terms beginning with b
page: «« | 1 | 2 | 3 | »»
Bonus Pack
Packaging that provides the customer with additional quantity or something else extra at the same price as was previously charged for the regular product.
Bounce Back Offer
A promotion, such as a cents off coupon, that attempts to induce a repeat purchase of the product. The promotion is typically included inside the box so it can only be used on a future purchase, not the one that delivered the promotion.
Contributed by: MarcommWise Staff
Boutique Agency
An ad agency that focuses on just one or a few services. It might, for example, just produce videos.
Contributed by: MarcommWise Staff
Brand
Any name, symbol or other identifier used individually or in combination to identify the goods and/or services of a seller and differentiate them, on any tangible or intangible basis, from similar goods and/or services of competitors.
Contributed by: MarcommWise Staff
Brand Extension
The development of new products, possibly in a different, but usually related product category under an existing brand name. The objective is to transfer some of the existing brand recognition and loyalty to the new product thereby accelerating the product's introduction into the market and lowering the costs of that introduction.
Contributed by: MarcommWise Staff
See: Brand
Brand Manager
The manager responsible for the marketing and advertising of a brand.
Contributed by: MarcommWise Staff
Brand Name
A brand identifier that can be spelled and spoken.
Contributed by: MarcommWise Staff
Branding
The process of establishing the elements of a brand, including its name, identifying symbols and related marketing messages.
Contributed by: MarcommWise Staff
BRC
Business Reply Card.
Contributed by: MarcommWise Staff
See: Business Reply Card, Business Reply Envelope
BRE
Business Reply Envelope.
Contributed by: MarcommWise Staff
See: Business Reply Envelope, Business Reply Card
Broadsheet Newspaper
A traditional size newspaper, which is folded in half along the horizontal when delivered to readers. This contrasts with a tabloid size, which is not folded other than vertically between pages.
Contributed by: MarcommWise Staff
Broadside
A single folded sheet of paper with printing on one or both sides that opens up to a single, large advertisement.
Contributed by: MarcommWise Staff
Bucktag
An attachment that provides routing instructions for the associated material.
Contributed by: MarcommWise Staff
Bulk Mailing
The mailing of a large number of identical marketing communication pieces at a reduced rate. (The quantity and other specifications required to qualify for bulk mail rates varies among different countries' post offices.)
Contributed by: MarcommWise Staff
Buried Ad
An ad surrounded by other ads, thereby tending to be less likely to be seen by the reader.
Contributed by: MarcommWise Staff


page: «« | 1 | 2 | 3 | »»


Click on a letter to find terms starting with that letter:
0-9|A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

Or, search the glossary:

Match: any word     all words

Help the Glossary Grow!

Click here
to add a definition. We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.