Marketing Glossary

  Terms beginning with u
Unaided Recall
The ability to recall information about an advertisement, product, service or brand without any prompting. The level of unaided recall in recipients of marketing communications is used as one measure of communication effectiveness.
Contributed by: MarcommWise Staff
See: Aided Recal
Unique Selling Proposition
A marketing/advertising message that identifies a product attribute/value that both sets the seller's offering apart from competitors' offerings and is a particular benefit for prospective customers.
Contributed by: MarcommWise Staff
All people who are prospects for a specific product or service.
Contributed by: MarcommWise Staff
Up Selling
Selling a higher priced item(s) to an existing customer or a prospect who has already made a firm or mental commitment to buy another of your company's products and/or services.
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