Marketing Glossary

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Business Reply Card
A card distributed with an advertising piece. The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser. The recipient uses it to respond to an offer (which may simply be an offer to provide more information) made by the advertiser. (Abbreviation: BRC)
Contributed by: MarcommWise Staff
See: BRE
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