Marketing Glossary

  Search Results: Business Reply Envelope
Business Reply Envelope
An envelope distributed with an advertising piece. The envelope is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser. The recipient uses the envelope to respond to an offer (which may simply be an offer to provide more information) made by the advertiser. (Abbreviated as BRE.)
Contributed by: MarcommWise Staff
See: BRC
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