Marketing Glossary

  Search Results: Cost Per Click
Cost Per Click
Applicable only to Web advertising. This is the fee that is paid to the Web publisher each time a visitor clicks on an ad. Abbreviated as CPC. This contrasts with a campaign that is bought based on the number of impressions delivered and paid for on a cost-per-thousand (CPM) basis.
Contributed by: MarcommWise Staff
See: Cost Per Thousand
Click on a letter to find terms starting with that letter:
0-9|A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

Or, search the glossary:

Match: any word     all words

Help the Glossary Grow!

Click here
to add a definition. We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.