Marketing Glossary

  Search Results: Cost Per Thousand
Cost Per Thousand
Generally abbreviated as "CPM". ("M" is the roman numeral for 1,000.) This is used when quoting costs of a number of different media: 1,000s of banner ad impressions on the Web; 1,000s of viewers for a television commercial; 1,000s of readers for a print ad; etc. Web advertising can also be bought on a "cost per click" basis.
Contributed by: MarcommWise Staff
See: Cost Per Click
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