Marketing Glossary

  Search Results: Direct Marketing
Direct Marketing
The targeting of marketing communications directly to individuals (typically a large number at a time) rather than through a mass media.
Contributed by: MarcommWise Staff
Click on a letter to find terms starting with that letter:

Or, search the glossary:

Match: any word     all words

Help the Glossary Grow!

Click here
to add a definition. We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.