Marketing Glossary

 

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Welcome to the MarcommWise marketing glossary.

This is a growing resource of terms that are of interest to marketing, people who want to become marketers, or just people who want to understand marketing. Included are general terms, as well as terms related to various areas of marketing. You can scan the glossary alphabetically by clicking on one of the letters below, or search for a particular term. You can also search for a term that contains a word or words in the term itself or its definition by entering the search word(s) in the box below and clicking the "Search" button.

Click on a letter to find terms starting with that letter:
0-9|A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

Or, search the glossary:

Match: any word     all words

Help the Glossary Grow!

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to add a definition. We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.