Management Book Reviews


Title: Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications
Author: Shel Holtz
Reviewer: Andy Marken
Title: Does Success Breed Success? Effects of news and advertising on corporate reputation
Author: May-May Meijer
Reviewer: Andy Marken
Title: Endless Prospects: 301 Tactics to Reach Hard-to-Reach People
Author: C. Richard Weylman
Reviewer: Robert Middleton
Title: Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity
Author: Lawrence Lessig
Reviewer: Andy Marken
Title: Power Networking: 59 Secrets for Personal and Professional Success
Author: Donna Fisher, Sandy Vilas, Foreword by Marilyn Hermance
Reviewer: Andy Marken
Title: Predatory Marketing
Author: C. Britt Beemer, Robert L. Shook
Reviewer: Robert Morris
Title: Principled Profit: Marketing That Puts People First
Author: Shel Horowitz
Reviewer: Andy Marken
Title: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Author: Guy Kawasaki, Michele Moreno
Reviewer: Abby Leibel
Title: Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Reviewer: Joel Klebanoff
Title: Selling the Invisible: A Field Guide to Modern Marketing (Audio)
Author: Harry Beckwith, Narrated by Jeffrey Jones
Reviewer: Joel Klebanoff
Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries, Jack Trout
Reviewer: Robert Morris
Title: The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Author: Michael Wolf
Reviewer: Robert Morris
Title: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Author: Edward B. Keller, Jonathan L. Berry
Reviewer: Andy Marken
Title: The New Investor Relations: Expert Perspectives on the State of the Art
Author: Benjamin Mark Cole (Editor)
Reviewer: Andy Marken
Title: The Savvy Authorís Guide to Book Publicity
Author: Lissa Warren
Reviewer: Andy Marken
Title: The Wiley Book of Business Quotations
Author: Henry J. Ehrlich
Reviewer: Joel Klebanoff
Title: Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Author: Al Golin
Reviewer: Andy Marken
Title: Writing Effective Speeches
Author: Henry Ehrlich
Reviewer: Joel Klebanoff