External Information Sources

Event Management

Return On…What? (Promo Magazine)
A cadre of marketers are questioning the return on investment standard, and formulating new measures for assessing event success.

The Dog And Pony Show: Why Seminars Work (HBS Working Knowledge)
Article: Informational seminars can be more than effective marketing tools -- they can help you build customer relations. But organizing a seminar is a lot more than renting a hall and demonstrating your product.

Tour Tutorial (Promo Magazine)
Article on how to save money on marketing events.

A listing here does not imply an endorsement by MarcommWise or its parent company.

You are viewing the U.S. bookstore. Click here to view the Canadian store.